Overview
How to setup Google Analytics and Facebook Pixel integration in Yourorder
Google Analytics and Facebook Pixel integration are available in YourOrder and can be configured in the backpanel. It allows end-users to track the activity of customers that visit the YourOrder front end by sending events to Google Analytics or Facebook Pixel. From the respective software, the users can then see the website's traffic information. Below is a chart that outlines what can be tracked by each software.
Tracking Chart
|
Track Area |
Google Analytics |
Facebook Pixel |
|
Item Description |
Yes |
Yes |
|
Item Add to cart |
Yes |
Yes |
|
Total items added to cart |
No |
Yes |
|
Order Placed |
Yes |
Yes |
Setup
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Acquire a Tracking ID
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To find Google Analytics tracking ID:
I. Open Google Analytics
II. Click the “Admin” tab
III. In the left-hand column, click “Tracking Info”
IV. Click “Tracking Code” and ID should be displayed in this format: UA-176728447-1
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To find Facebook Pixel Tracking ID:
I. Locate Ads Manager section from Facebook homepage
II. Hover over the on the lefthand side and click “Events Manager” in the expanded panel
III. A page will open that displays tracking IDs in this format: 4227671577304061
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Click “Settings” on the left-hand side of the Backpanel Dashboard
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Click the “Feature Control” tab and scroll down the expanded panel until the Google Analytic ID and Facebook Pixel Id fields are in full view. Input the tracking ID into the respective field and click the to save.
Google Analytics/Facebook Pixel tracking fields
Note:
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These fields do not affect the functions of YourOrder and can be left empty
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Users can apply both Google Analytics and Facebook Pixel to work simultaneously