Overview
The customer-facing screens supported by Bepoz SmartPOS offer a unique opportunity to enhance engagement with current MyPlace members and attract new ones. By leveraging these screens effectively, we can promote MyPlace features, encourage sign-ups, and keep members informed and engaged.
Objectives
Engage Current Members: Provide valuable information and exclusive content to existing MyPlace members.
Attract New Members: Utilize engaging visuals and easy sign-up processes to convert visitors into MyPlace members.
Promote MyPlace Features: Highlight the benefits and features of MyPlace, including loyalty rewards, event promotions, and e-gift certificates.
Example Scenarios
Small to Mid-Size Restaurants and Bars
Promotional Content: Highlight digital stamp cards and loyalty rewards.
Transactional Triggers: Display loyalty points earned or redeemed at the end of a transaction.
Nightclubs and Event Venues
Engagement Content: Promote upcoming events and exclusive offers for members.
QR Codes: Encourage event attendees to sign up for exclusive benefits using QR codes displayed during events.
Larger Chains
Account-Specific Media: Display personalized content based on the customer's account status across different locations.
Comprehensive Data: Use powerful reporting to tailor the screen content to the behavior and preferences of customers.
Conclusion
By effectively utilizing the customer-facing screens, we can significantly boost MyPlace membership and engagement. This plan leverages the capabilities of Bepoz SmartPOS to create a seamless, engaging, and effective promotional tool within hospitality venues, aligning with MyPlace’s mission to enhance customer experiences and loyalty.