Onboarding | Gathering Requirements
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      MyPlace : Mobile App Naming Guidelines for iOS and Android Stores

      Introduction

      This page provides comprehensive guidelines and best practices for naming mobile apps intended for publication on both iOS and Android App Stores. Designed to be accessible for novices, it includes examples and key considerations to guide you through the app naming process.

      Content

      1. iOS App Store Guidelines

      • Character Limit: Max 30 characters for the App Store listing, with about 11-13 characters visible under the app icon.

        • Example: Good - "SnapMap"; Bad - "SuperInteractiveMapApp"

      • Simplicity and Memorability: Easy to spell, memorable, hints at app functionality.

        • Example: Good - "QuickFit"; Bad - "ComprehensiveFitnessSolution"

      • Distinctiveness: Unique, avoiding generic terms and similarity to existing names.

        • Example: Good - "ZephyrMail"; Bad - "EmailApp"

      2. Android Play Store Guidelines

      • Character Limit: Max 30 characters for the Play Store listing, with about 10-15 characters visible under the app icon.

        • Example: Good - "TaskBuddy"; Bad - "CompleteTaskManagementTool"

      • Distinctiveness and Clarity: Unique, clear explanation of app purpose.

        • Example: Good - "PeacefulSleep"; Bad - "NoiseCancellationAndSleepAidApplication"

      • Avoid Misleading Names: No performance words like “best” or “#1”.

        • Example: Bad - "BestPhotoEditor"

      3. General Best Practices for App Naming

      • Brainstorming: Involve diverse groups in the naming process.

      • Length and Simplicity: Short, snappy, easy to remember.

      • Pronunciation and Spelling: Ensure easy spelling and pronunciation.

      • Relevance: Relate the name to the app's functionality.

      • Creativity: Use creative elements like rhyming or repeating sounds.

      • URL Consideration: Check domain availability.

      • SEO Considerations: Avoid special characters.

      • Avoid Similarity with Popular Apps: Ensure uniqueness.

      • Trademark Checking: Confirm trademark availability.

      • Audience Testing: Test the name with potential users.

      • Persistence: Be prepared for an iterative naming process.

      Conclusion

      By adhering to these guidelines, you'll be well-equipped to create effective and compliant app names, essential for app store approval and user engagement.